Smartfood releases limited edition popcorn “All Love is Smart Love” with GLAAD for Valentine’s Day

By Lydia Edwards  | February 18, 2022

Our friends at Smartfood know that every kind of love is special and should be celebrated.

Proclaiming, “All Love is Smart Love”, Smartfood is celebrating the LGBTQ community through their release of a limited-edition Smartfood popcorn bag, available at your local Walmart, starting Valentine’s Day.

“It is vitally important LGBTQ people see brands and organizations telling our stories and supporting our community outside of June for LGBTQ Pride Month,” said John McCourt, Deputy Vice President of Strategic Partnerships at GLAAD. “We’re very proud to collaborate with Smartfood to celebrate all kinds of love and represent LGBTQ stories during Valentine’s Day, a holiday that often centers heteronormative love.”

The bag features rainbow popcorn pieces that show Smartfood & GLAAD coming together for love. Smartfood didn’t stop there – in addition to the colorful bags they also pledged to donate $150,000 to help support LGBTQ initiatives.

Visit for an opportunity to donate and receive a special Smartfood bag designed by Ari Liloan, a Berlin-based queer artist (@madeby_ari). The highest 500 one-time donations will receive the limited release custom Smartfood bag with an illustration inspired in all the colors of love.