Savage X Fenty Lingerie by Rihanna teams up with GLAAD for first-ever Pride collection

By Mark Olson, Events Manager | June 4, 2021

Savage X Fenty, Lingerie by Rihanna has teamed up with GLAAD to launch the first-ever Pride collection for the line, recognizing Pride Month and centered around a message of celebrating your authentic self. Proceeds from the Savage X Pride capsule collection will support GLAAD’s work to accelerate acceptance for the LGBTQ community.

The collection of 25 new pieces includes lacy bras, panties, stockings, smoking jackets, jockstraps and more, all in inclusive sizes for every body. To launch the collection, Savage X Fenty worked with photographer Quil Lemons, beauty artist Hector Espinal, and 13 LGBTQ models to produce a collection of striking images, celebrating diversity, intersectionality, and loving yourself as you are. 

“Through support of partners like Savage X Fenty, the GLAAD Media Institute has been able to offer more trainings and consultations than ever before possible, a huge step towards helping all our partners effectuate positive cultural change,” said Gwen Pointer, Executive Vice President of the GLAAD Media Institute. “We’re proud to have this support on our mission towards accelerating acceptance for the LGBTQ community.”

About Savage X Fenty 

Savage X Fenty celebrates fearlessness, confidence and inclusivity. In partnership with a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price point and extensive assortment of lingerie.

“We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.” With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for your every mood.

SAVAGE X FENTY | Lingerie by Rihanna