Kellogg releases limited edition cereal “Together With Pride” with GLAAD for Pride Month

From By Mark Olson, Events Manager  | May 20, 2021

Our friends at Kellogg are no strangers to showing up for the LGBTQ community. This year, they have come back bigger than ever for LGBTQ Pride Month with a new limited edition “Together With Pride” cereal that’s already hitting the shelves.

The new cereal features berry-flavored rainbow hearts dusted with edible glitter. On each box, supporters can learn about Kellogg’s long standing partnership with GLAAD and secure a tear-out ‘Together Band’ to proudly share and wear their pronouns. For cisgender people, sharing your pronouns has been widely touted as one of the easiest, yet impactful ways to show your support for the transgender and non-binary communities. This simple act helps to create safer and more welcoming environments for transgender and non-binary people to celebrate who they are. 

This isn’t the first time GLAAD has teamed up with Tony the Tiger and Toucan Sam: the online-only “All Together” cereal launched in 2018, and the mascots have been annual supporters of Spirit Day.

Be sure to pick up your box of this special cereal to start your day off with pride. With each box purchased, Kellogg is donating $3* to GLAAD – just upload your receipt here to support GLAAD’s efforts in accelerating acceptance and advancing equality for the LGBTQ community.

*Min. Donation $100,000 – Max. $140,000. Go to to upload.  Applies to purchases between 5/1/21 and 11/30/21; must upload within 30 days of purchase.